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Towamencin Triathalon Draws Many Competitors

bikeMore than 130 people competed in Sunday’s Journey for Joanne Triathalon, held on Towamencin Streets and at the township swimming pool on Weikel Road. That’s a record, up from about 75 last year.  Medal winners included Jennifer Benner of Hatfield, who finished third among women in the 30-to-34 age group.  She says she swims at North Penn High School and also at the Hatfield Aquatic Center.

“I’ll run and ride, and then I’ll do a short swim, and then I’ll run and ride my bike again.  This is my second triathalon.  I guess I like torture, ha ha.  It’s awfully hard sometimes when you’re out there practicing and racing, but you just have to tell yourself to keep going, be tough and finish it up.  It’s satisfying.  Even if I don’t do well my goal is to finish it, and not walk, hopefully.  It makes me feel good.”

Benner says she was pleased with her time of one hour and 15 minutes.  The triathletes swim for a quarter of a mile, then run for about a mile, bike ten miles, and finish with a five-mile run.  And in the triathalon world, that’s considered short.  The winner among men age 50 to 59 was David Lange of Philadelphia, who says the training is hard and the race itself is harder, but he feels good afterward.

“The fact that you exercise makes you eat right because you don’t want to put too much crap in your body if you’re going to have go to a six-mile run or a 30-mile bike ride, so it translates into a lot more energy and stamina for day-to-day life, and also I can lord it over all my peers.  I was at a party recently where there were all these guys about my same age, and they were all kind of hobbling around and complaining of these ailments, and I know I can go out there and kick their butts.  Ha, ha, ha.”

Lange says this was his sixth triathalon of the year, and he plans to do a few more.  Proceeds benefit the Towamencin Community Wellness Foundation, which will make a donation to the Wellness Center for cancer survivors in Lansdale.  It also supports the pool and other Towamencin Township recreation programs.
WNPV AM 1440 Consumers Feeling More Secure as 2014 Flies By NEW YORK, September 23, 2014 -- With the holiday season fast approaching, Americans say they're feeling more financially stable, according to the latest American Express Spending & Saving Tracker. 81% of employed Americans report that their jobs are more than or just as stable as one year ago (up significantly from 69% in 2011). The outlook is picking up, but still less than half of consumers expect finances to change for the better in the next six months (45% vs. 39% in 2013). An increase in stability could signal a higher willingness to spend, as nearly three quarters of consumers (73% vs. 66% in 2013) say they're spending as much or more than they expected on life's little extras, like fashion accessories and leisure activities. Large & Small: Where Americans Are Spending it All With less than four months to go in 2014, more Americans say they're planning to make large purchases before the end of the year (62% vs. 51% in 2013). Additionally, more consumers report having already purchased big ticket items this year (42% vs. 39% in 2013).
Penn Foundation Listen to Darryl Berger's interview with Judy Collins on today's Comment Please by Univest! WNPV AM 1440
September 26, 2014 - Comment Please, By Univest wnpv1440.com WNPV AM 1440 - Radio Station in Lansdale, PA 215-855-8211
WNPV AM 1440 Shoppers Need Cross-Channel Integration, Too by Steve Smith, Thursday, Sept. 25, 2014 Cross-channel, omnichannel, multiscreen: Call it what you will. Marketers are scrambling to track consumer across this increasingly fragmented terrain of devices and touchpoints. Integration, seamlessness, connecting the dots: Call that what you will, too. Marketers are trying to knit it all together for themselves. Let’s not lose sight of the fact that consumers most of all are the ones who need to “connect the dots,” find cross-platform seamlessness, etc. American consumers have been very good at jerry-rigging modern technology to serve purposes the gadget inventors never imagined. How many of use are still emailing articles to ourselves from handsets simply because publishers don’t make it easy for us to save content for perusing in-depth on the screen we like? The same is true for shopping, where people evolved a host of their own cell phone tricks to use in store, from showrooming to sending snaps to spouses from the cereal aisle to confirm this is the brand Junior wants. Marketers have not been able to keep up with and serve the habits people are developing ad hoc out of the technology that has been handed them. People, perhaps more than marketers, need seamlessness and cross-channel integration. According to a new survey of 1,000 grocery shoppers with devices, for instance, 45% of moms said they craved most the ability to clip coupons and add deals and promotions directly to their store loyalty card. Forty percent of dads agreed. The survey was conducted by Gannett’s local digital marketing company G/O Digital. The path to purchase is clearly elongated and multiscreened. For instance, the pre-shopping phase of looking for sale items on desktop or device before leaving the house is important to 40% of moms and 30% of dads, but more often the pre-shopping phase is occasional and driven by curiosity about a specific product or category. Interestingly, only 19% of moms and 26% of dads say they go right to the store without prep and intend to look up deals in the venue. But this pre-shopping is critical, as 59% of moms and 51% of dads agree that the sale items they find online strongly influence the supermarket they choose. Whether, when and how social networks actually influence shopping decisions has been a controversial issue for years. But when it comes to users interacting with brands, the G/O survey makes clear that Facebook is far and away the place to be. More than half (55%) of moms and 47% of dads say Facebook is the channel they find most useful in interacting with brands, compared to 7% for Pinterest, 5% for Twitter and 1% for Instagram. But keep in mind that a third or more of consumers say there is no channel they find useful for engaging with food or beverage brands. In terms of actual influence on purchase decisions, consumers seem mixed on the power of social nets. Most say it doesn’t influence decisions at all or that it may be important but is only part of a larger process of research. But again, integration could be an important element in the influence of social media. The Facebook feature that would be most likely to propel a purchase is an offer than can be redeemed at a local store. While 53% of moms agreed this was most important, 41% of dads thought so. In-store device use is still an evolving habit, however. Only 19% of moms and 16% of dads feel it is very important for them to look up circulars and promotions in the aisles. A larger 36% to 37% of parents say instead that this access is somewhat important and that they are more likely to purchase a product if they find a deal on their handset. Localization is key. When asked about the most frustrating part of mobile advertising and promotion for food and beverage items, 35% of moms and 29% of dads both cited most often that promotions are not locally relevant to the products or the prices that are in the store. I would argue also that it is the local inaccuracy and lack of reliability in local mobile couponing that inhibits the platform’s use. There is nothing more aggravating or embarrassing than presenting a coupon at checkout and having it declined because of its small print provisions or inapplicability to that locale. For mobile couponing in particular, this is an issue. Many coupon-scraping operations are not geo-fencing offers, but pull in anything and everything they can find. This makes for in-store disappointment that consumers don’t forget. The G/O survey suggests that consumers will use mobile promotions if they are confident in the seamlessness of the experience. Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine.
WNPV AM 1440 The balcony tickets for the Jimmy Fortune concert are now gone. You can still win general admission tickets, though, by listening to Darryl Berger from 6 AM til 9 AM weekdays.
WNPV AM 1440 While Darryl Berger is giving away General Admission tickets to the Jimmy Fortune concert on October 18th at Penndale Middle School during the "AM Edition," we have 10 pair of Balcony tickets available for the first 10 people to "Like" this posting. Tickets can also be purchased at Bishop Fencing and Outdoor Products in Souderton, or at Lin's Junction or Henning's Trains in Lansdale. Proceeds benefit the North Penn Volunteer Fire Company.
WNPV AM 1440 Tomorrow is the 3rd Saturday of the month! Tune in at 11 AM for "Premium Coverage" with Mike Bruckner!

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