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Branding Lansdale: An Image Makeover

LansdaleLansdale officials have hired an image consultant to develop a brand for the borough. The consultant, Ed Barlow of North Star Destination Strategies, says a brand is much more than a pretty logo and catchy advertising slogan.

“It’s how people can emotionally connect with Lansdale.  Logo and lines are important, but we’re going after what that competitive advantage is for Lansdale, and then how that can be considered creatively throughout the community.”

The company is launching a survey on the borough website www.lansdale.org as part of the branding process.  It will give borough council a report in the fall, and the fee will not exceed $73,000.
Travis Wetzel Would love to perform on Echos of an Era again ! The Travis Wetzel Duo is doing a music program at The Lansdale Train Station Sept. 17th 12noon-1:15pm Please spread the word Travis Wetzel Music
WNPV AM 1440 Have you caught Jeff Nolan's high school football previews in the morning? WNPV's high school football schedule begins this Friday night when LaSalle College comes to North Penn starting at 7:30 PM.
WNPV AM 1440 Do you have legal questions? Jot them down and then call WNPV tomorrow between 11:10 and noon when Liam Duffy and Andy Levin from Rubin, Glickman, Steinberg and Gifford will provide free legal answers on "Legally Speaking" right here on 1440 AM! Call 215-855-8211 or 800-355-9678 between 11:10 and 12 noon tomorrow.

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