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Branding Lansdale: An Image Makeover

LansdaleLansdale officials have hired an image consultant to develop a brand for the borough. The consultant, Ed Barlow of North Star Destination Strategies, says a brand is much more than a pretty logo and catchy advertising slogan.

“It’s how people can emotionally connect with Lansdale.  Logo and lines are important, but we’re going after what that competitive advantage is for Lansdale, and then how that can be considered creatively throughout the community.”

The company is launching a survey on the borough website www.lansdale.org as part of the branding process.  It will give borough council a report in the fall, and the fee will not exceed $73,000.
WNPV AM 1440 Happy Thanksgiving from all your friends here at WNPV Radio!
WNPV AM 1440 As you plan your shopping for Friday ... and Small Business Saturday ... be sure to include some of the locally owned and operated businesses in our area because, according to the Institute for Local Self-Reliance (www.ilsr.org), locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do! "Shop Locally for the Holidays!"
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies
WNPV AM 1440 Planning to shop on Friday? How about Small Business Saturday? As you make your plans be sure to include some of the locally owned and operated businesses in the area! According to the Institute for Local Self-Reliance (www.ilsr.org) there are "10 Reasons to Support Locally Owned Businesses." #5: Entrepreneurship. Entrepreneurship fuels America's economic innovation and prosperity and serves as a key means for families to move out of low-wage jobs and into the middle class. Shop Locally for the Holidays!
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies
WNPV AM 1440 As you plan your holiday shopping, think about the "Top 10 Reasons to Support Locally Owned Businesses" from the Institute for Local Self-Reliance (www.ilsr.org): Public Benefits and Costs. Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies
WNPV AM 1440 As you plan your holiday shopping, think about the "Top 10 Reasons to Support Locally Owned Businesses" from the Institute for Local Self-Reliance (www.ilsr.org): Environmental Sustainability. Local stores help to sustain vibrant, compact, walkable town centers which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution. "Shop Locally for the Holidays!"
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies

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Address: 1210 Snyder Road
Lansdale, PA 19446

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