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Branding Lansdale: An Image Makeover

LansdaleLansdale officials have hired an image consultant to develop a brand for the borough. The consultant, Ed Barlow of North Star Destination Strategies, says a brand is much more than a pretty logo and catchy advertising slogan.

“It’s how people can emotionally connect with Lansdale.  Logo and lines are important, but we’re going after what that competitive advantage is for Lansdale, and then how that can be considered creatively throughout the community.”

The company is launching a survey on the borough website www.lansdale.org as part of the branding process.  It will give borough council a report in the fall, and the fee will not exceed $73,000.
WNPV AM 1440 As you plan your holiday shopping, think about the "Top 10 Reasons to Support Locally Owned Businesses" from the Institute for Local Self-Reliance (www.ilsr.org): Environmental Sustainability. Local stores help to sustain vibrant, compact, walkable town centers which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution. "Shop Locally for the Holidays!"
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies
WNPV AM 1440 As you plan your holiday shopping, think about the "Top 10 Reasons to Support Locally Owned Businesses" from the Institute for Local Self-Reliance (www.ilsr.org): Competition. A marketplace of tens of thousands of small businesses is the best way ensure innovation and low prices over the long-term.
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies
WNPV AM 1440 As you plan your holiday shopping, think about the "Top 10 Reasons to Support Locally Owned Businesses" from the Institute for Local Self-Reliance (www.ilsr.org): Product Diversity. A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices. "Shop Locally for the Holidays."
Institute for Local Self-Reliance ilsr.org Building Community, Strengthening Economies
WNPV AM 1440 Tune in tonight at 7:55 PM for WNPV's first broadcast of the year of Gwynedd Mercy University Men's basketball.
WNPV AM 1440 Big sports weekend coming up! Start tonight with Downingtown East at Quakertown high school football at 6:30 PM. Tomorrow, we have Temple at Penn State starting at 10:30 AM (sorry, no "Premium Adjustment" this month! :(), followed by the final NASCAR Nationwide Series race, joined in progress. Sunday, it's the final NASCAR Sprint Cup race with the crowning of this year's Champion, starting at 2 PM. So stay tuned to 1440 AM all weekend ... or listen live online at www.wnpv1440.com.
WNPV AM 1440 High School football tomorrow night on WNPV: Downingtown East at Quakertown at 7 PM. Tune to 1440 AM or listen live online at www.wnpv1440.com.

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