The Penn State Nittany Lions sixth win in the last seven meetings with the Indiana Hoosiers moved them into the second round of the Big Ten Conference Tournament. The Nittany Lions got a fifeteen point and seven rebound effort from senior Jeff Brooks while shooting forty-six percent from the floor to lead them past Indiana 61-55. The Hoosier defense did hold senior Talor Battle to 13 points. Battle came into the night needing 20 points to pass Jesse Arnelle (2,138) as Penn State's all-time leading scorer. Battle will get another chance tonight when the sixth seeded Nittany Lions take on 3rd seeded Wisconsin. The Badgers, who drew an opening round bye, split the season series with Penn State. Wisconsin is ranked 13th nationally as well. Tip-off is slated for approximately 9pm. AM 1440 WNPV radio coverage begins 30 minutes before game time.
WNPV AM 1440 NASCAR returns to Bristol Motor Speedway this weekend! Tune to 1440 AM on Saturday at 1 PM for the Xfinity race and on Sunday at Noon for the Sprint Cup race ... brought to you, in part, by Detlan Equipment in Silverdale.
#NASCAR #TBT: Mike Harmon walked away from this devastating Bristol Motor Speedway wreck in 2002.
This video is presented by Nationwide88.
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WNPV AM 1440 WNPV's "Summer Spectacular Ticket Giveaways" will be returning this summer! If you want to receive emails about when and where, add a comment to this Facebook message with your name and email address and you will be added to our mailing list. Or call Linda at 215-855-8211 between 9 AM and 5 PM, Monday thru Friday, and she will add you to the list.
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WNPV AM 1440 The “Disconnected Car”
April 13, 2015
By Fred Jacobs
Chances are good you saw that story from Forbes last week, strongly showing consumer demand for and usage of the AM/FM radio platform in cars and trucks.
Broadcast radio, a platform? AM/FM radio is a legitimate platform, and according to Forbes contributor Christopher Versace, a new IPSOS survey shows that it’s the dominant choice in cars. Overall, their study reveals that AM/FM radio is the preferred in-car preference with 91%, compared to only 9% opting for an app-based system. Respondents were given an either/or choice, and they overwhelmingly went with old school radio.
In their survey of more than 1,000 Americans 18+, IPSOS also learned than more than 8 in 10 (84%) survey takers listen to AM/FM radio in their cars, while Siriius/XM (22%), Pandora (18%), and Spotify (7%) distantly trail.
Versace’s money quote: “More Americans use AM/FM radio each week than use Facebook.”
And from the research side, Thomas Spinelli, VP with Ipsos MediaCT, noted. “Our studies show that despite all the technological advances we’ve made when it comes to digital listening, the vast majority of Americans still prefer AM/FM radio overall and especially expect it to be a part of their cars – in fact, virtually all said they wouldn’t buy a car without a radio.”
But it’s not just the IPSOS research saying this. Our soon-to-be-released Techsurvey11 echoes this research, reinforcing the ongoing appeal of AM/FM radio in cars. In our survey of more than 41,000 North Americans, we isolated prospective car buyers and asked them to tell us which in-car media features are most important in their new vehicles:
And there it is at the top – nearly nine in ten of those in the market for a new vehicle in their driveways report that AM/FM radio is of greatest importance. While connectivity (smartphone jack, Bluetooth, WiFI, etc.) are becoming more attractive over time, nothing is more desirable and necessary to consumers than broadcast radio.
So how do we explain the disconnect in article after article, and story after story about “connected cars?” If AM/FM radio is in such high demand and celebrates nearly ubiquitous usage, why is there so much noise suggesting that that broadcast radio is an endangered medium in cars? And why are we bothering to put together a third DASH Conference in partnership with Radio Ink this November in Detroit if everything is so copacetic?
It’s simply counter intuitive. Everyone wants broadcast radio in the car and consumers use it regularly. Yet, many talk about how radio’s days are numbered in the car. The paradoxical issue revolves around the notion that while AM/FM radio is considered to be “standard equipment” in new cars, it isn’t what’s bringing people into showrooms. No one walks into a new car dealership and asks about that new Mustang with the AM/FM radio. In fact, most are hungry for newer features they’ve seen advertised or experienced with other people or in rental cars.
The sense of anticipation for new in-car media emanates from the fact that the average vehicle on the road is more than 11 years old. When consumers decide it’s time for a new ride, they have a strong desire for something that is truly NEW.
And that’s where all the talk about smartphone connectivity, Sirius/XM, Pandora, and apps come into play. A new car buyer assumes AM/FM radio will be there. But what they really are revved about is the availability of new media choices, and that’s where these digital options and new media features sweeten the deal.
But even if consumers look forward to a new car with lots of media options, AM/FM is still right there in the “center stack,” right?
Well, when that buyer takes delivery on their new car, the chances are becoming much better than they’ll need instruction. Even the most basic in-vehicle media systems have a lot of moving parts and features that require some explanation and instruction.
Enter the trainer (often the salesperson) who is tasked with quickly orienting an anxious consumer who simply wants to get in that new car and go.
And because so many new car buyers are focused on the “what’s new,” the time and attention given to AM/FM radio in these orientation sessions is diminishing. In some cases, it may be difficult for consumers to even find the AM/FM radio, much tune in and preset their favorite stations.
For the radio industry, this is a fork in the road, and a critical inflection point that could very well shape the future of in-car listening levels and preferences for years to come.
We have some amazing data in Techsurvey 11 to show the industry about the “connected car” training process and what it means to radio. And at DASH, we’ll be focusing on the dealership level, and looking for opportunities for local radio stations to become proactive and succeed both on the listening and the sales fronts.
The IPSOS and Techsurvey11 data indicate that all is well for radio and the car. But a deeper look shows that this storied relationship is fragile and very much in flux. The “center stack” is redefining the in-car media experience and that has big-time implications on broadcasters.
In the “connected car” space, too many people are disconnecting the dots.
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WNPV AM 1440 Tune to 1440 AM this evening at 7 for "NASCAR Live" followed by the Phillies, joined in progress.
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WNPV AM 1440 Attention Small Business Owners! Here is some good advice from Stephen Reily of MediaPost's "Engage: Boomers."
Are You Ready To Be Dumped?
When marketers are asked how they keep Boomers engaged, those who don’t ignore them usually admit they take them for granted.
If you are one of these marketers, you should get ready to be dumped.
Recent research from global PR/communications firm Ketchum reminds us that consumers 50+ (and especially women) are suddenly ready for change in all aspects of their lives. And that does mean all aspects. As Ketchum neatly summarizes: “For spouses who haven't been pulling their weight, friends who are high on drama, and brands that are just force-of-habit, it could mean getting left behind.”
Change Means Change
I’ve written here before about targeting consumers at the moments when their lives change most, and Ketchum confirms that somewhere around age 50, women feel their lives changing more than ever before. Says Karen Strauss, Ketchum’s chief strategy and creative officer, many “women coming out of their 40s, the so-called ‘rush hour’ decade ... have a breakthrough moment around age 50.”
When we go through most big life changes (going to college, getting married, having children) we change lots of things about our lives, from friends to shopping patterns to brands. Yet marketers (like old friends and spouses) have too often thought that the breakthrough changes around 50 would not be accompanied by other big changes in the lives of midlife consumers.
It’s time for them to think again.
Ketchum’s “ReMovement” Study confirms that midlife represents a time to shed the old and try the new:
• 53% of Ketchum’s respondents (all U.S. women 50+) said they are in relationships that have run their course or lost relevance
• 89% are open to trying new brands
• Only 45% belong to a brand loyalty program today and almost one-third are “always” on the lookout for new brands to try
This is consistent with what I’ve seen in our work. The physical and psychological changes of midlife lead women to look for new consumer relationships of all kinds, from moisturizers to blue jeans to cars. At the same time they are asking how to remake their personal connections too: how to dump a toxic peer, how to find friends who share their current interests, and whether to remain in longstanding but loveless marriages.
Change Can Make Us Happy
Readiness for change does not mean that a Boomer is dissatisfied or lonely. Ketchum’s research also confirms that consumers at age 50 may be happier than ever. Respondents said that each passing decade after 50 is better than the one before — even if their lives are quieter: 92% are satisfied with the time they spend alone.
No longer dependent on relationships or brands that don’t meet their needs, these consumers are looking for partners who will join and support them in the next stage of life. Ketchum itself takes this risk — and opportunity — seriously enough that it has launched its own Ketchum 50+ division.
Based on its research, here’s what Ketchum advises:
• Reintroduce yourself — explain why you’re the right brand for her now.
• Acknowledge that she’s changing relationships — you might get to be her new best friend.
• Honor (and ask to join her on) the "U-curve" of happiness — these might be the best years of her life.
Are you following this advice for the Boomers your brand depends on?
Or are you assuming she doesn’t have the guts to break up?
You might be surprised.
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