Jim McMaster's approach to setting marketing goals for your company:
Comprehensive Discovery Process - Figuring out what is going on inside the company, what the perceptions are outside the company, what the competition is doing, and identifying what sets you apart. We work together with you and your team to define what your specific marketing objectives are, based on all the aforementioned items, and develop a custom strategic plan designed to target the audiences' wants and needs.
Strategic Planning and Discussions - Building the plan that will help reach pre-set goals
Execution and Outcomes - Working the plan, incorporating analytics to analyze effectiveness of tactics and strategies, and making modifications, if necessary, to deliver maximum ROI.