By concentrating your advertising dollars in your market, you’re not spending money to reach listeners outside your market area. You benefit because the nucleus of WNPV’s responsive audience is just minutes from your business.
You’ll benefit because even with the growth of new technology like HD and satellite radio, 77% of Americans say they still expect to listen to terrestrial radio as much as they do now (an average of 2 hours and 45 minutes every day!). Plus, WNPV now streams our local programming on our website (www.wnpv1440.com) and many of our local programs are archived for a week or more — including local commercials! Your advertising message will be heard by WNPV’s large audience who depend on WNPV to inform them each and every day.
You can target your audience with WNPV’s varied programming. The demographics are different for each, and one is almost sure to meet the demographics of your customers.
The 50+ age group which accounts for 67% of all personal financial assets in the U.S. is an important segment of WNPV’s audience. The median age nationally for a News/Talk station is 52.1 years of age; the median household income is $70,969.00. You will benefit when you target this growing influential group.
Your business will be able to take advantage of WNPV’s professionally trained sales staff. As a member station of the Radio Advertising Bureau and the Pennsylvania Association of Broadcasters, our sales staff receives continuous training in radio advertising techniques and their knowledge will work for you.
One of radio’s greatest strengths is its flexibility.
Because of this flexibility, an advertiser can make commercial changes
right up to the time the commercial goes on air.
To be effective, your advertising must reach the audience most qualified
to purchase your products or service. WNPV has designed special programming
to appeal to the residents of Montgomery and Bucks Counties.
Taste of Home Cooking School .......... an annual Spring promotion that brings the advertiser the best comprehensive advertising package around: radio commercials, coupons, print ads, and direct marketing, ALL for one low price
Contests ............................................. exciting promotions such as our annual Summer Spectacular Contest, Holiday Cash Contest, and others designed to build floor traffic, increase name recognition, target key prospect, and motivate consumers
News and Sports Coverage .................. WNPV has the largest award-winning News and Sports staff in Montgomery and Bucks County radio, providing listeners with up-to-the-minute information and providing advertisers an outstanding vehicle to showcase their commercials